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Is the Golden Age of social media over?
Let’s note right off the bat that the headline doesn’t proclaim social media to be “dead.” The number of times and ways in which things on the internet have been declared deceased only to rise again...
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Is Reddit the social platform communicators should be paying attention to?
Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news...
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“Fake influencer” takes on new meaning with CGI accounts
If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers? There’s a saying that you should “fake it until you make it”—basically, play the part until you’re...
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What communicators can learn from Kate Spade’s digital strategy
How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users...
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3 lessons communicators can learn from Deadpool’s promotional campaign
It’s the summer of superhero movies. The new Avengers premiered at the end of April, a new installment of the Ant Man series comes out in July, and this past weekend, the sequel to Deadpool hit...
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IHOP is IHOb now, get used to it (or maybe don’t)
Could you identify a brand by their logo? Maybe, if they’re well-known enough. How about their slogan? I’m sure you know what company tells you to Just Do It or which restaurant is Lovin’ It, but could...
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If people are changing how they use social media, will there be an impact on PR?
The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Media,” with a subhead suggesting that data and privacy breaches might be to blame. It’s an...
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How one communications director defused a crisis- and won some new fans
We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media Bullseye considers how to handle crises that aren’t the fault of the organization involved....
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3 tactics for improving your social media channels
Social media matters. And not just for finding cat videos, sharing memes, and staying up-to-date on celebrities’ relationships. Brands need to have a presence on social. Finding the channels your...
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Who owns a Twitter following, the paper or the journalist?
A recent lawsuit over a Twitter handle is a fresh reminder about what it means to be active on social media through your work—and a cautionary tale for both employers and employees. The case in...
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